Second Place in Babson Marketing Society Case Competition
Featured on the Babson Marketing Society Instagram
Babson Marketing Society Case Competition 2022
In the Spring of 2022, Chloe Chin participated in the Babson Marketing Society Case Competition, where she developed and presented a comprehensive marketing plan for a fictional case. Her pitch was evaluated based on engagement, creativity—including the company name and marketing campaign—connection to the case details, and the clarity and conciseness of her delivery.
Competing against 16 talented participants, Chloe’s innovative approach and compelling presentation earned her second place in the competition.
(Click to view slide deck)
First Place in QTA Logo Design
Quincy Tree Alliance Logo Design 2021
In April 2021, during her senior year of high school, Chloe Chin participated in the Quincy Tree Alliance Logo Contest and won first place. Using only her phone and a school laptop, Chloe showcased her creativity and resourcefulness, designing a logo that captured the essence of the organization. Her journey to the final design reflected her dedication and ability to deliver impactful visual solutions with limited tools.
Chloe was featured as a guest on her local TV station to discuss her design and inspiration.
The Design Process
Reference Photo
Initial Design
26 Variations & Feedback
Final Logo featured on:
https://www.quincytreealliance.com/
Bonus: Babson College Venture
CEO of Poo-Pop
In 2021, Chloe was CEO of Poo-Pop, an innovative product aimed at improving the communal bathroom experience for college students. Poo-Pop is an all-natural fragrant tablet that eliminates unpleasant odors, bringing comfort and privacy to shared bathrooms. The product promotes bathroom cleanliness while destigmatizing the embarrassment surrounding bodily functions. Made from 100% natural ingredients, Poo-Pop tablets are safe to flush and free of harmful chemicals, ensuring both environmental sustainability and user safety. A percentage of sales is donated to Water.org, an NGO that provides safe water and sanitation to underprivileged communities, further enhancing Poo-Pop’s commitment to social impact.
From Fall 2022 to Spring 2023, Chloe collaborated with a team of nine peers, including Penelope Lee, Fuad Ahemedin, Savya Agarwal, Cooper Ash, Alex Fascilla, Max Yu, Mia Torres, Lara Elias, and Prachi Patel, to develop the brand and marketing strategy for Poo-Pop. Chloe played a significant role in the initial brand design during Fall 2021, ensuring cohesive visuals across presentation materials. By Spring 2022, she contributed to the creation of the final logo, which featured three distinct colorways as a unique branding element.
Rough Draft of the Brand Kit
Final Logo Forms
Chloe also led the poster design efforts, the team’s primary marketing strategy, by placing eye-catching posters inside toilet stalls across campus, including dormitories and faculty buildings. Her creative leadership helped elevate Poo-Pop’s visibility and establish its identity as a sustainable and socially responsible product.
